Serenis
2025Brand creation
High-end real estate · Occitanie
My roleSolo project: brand strategy, logo, typography, palette, stationery, mockups and video.
A brand for a high-end property dealer, built around one promise: “Elevate what's already there.”
Context
Serenis buys, renovates and resells high-end properties in Occitanie. Its business isn't construction but the finishing touch, the one that turns a property into an object of desire. For its launch, it needed an identity that holds this positioning: neither an estate agency nor a developer.
Intent
I drew an S in a single stroke, set in a circle like a jewel case: the roundness of the final gesture, the idea of a second life. I paired Lust Sans, for the editorial tone of an interior design magazine, with Zapfino, which signs the tagline by hand: “Elevating what already exists.”
Impact
The logo, typography and palette give Serenis a visual language that sets it apart from the region's agencies and developers, and let it speak directly to a high-end clientele.
// Specs
- Deliverables
- Logo · Typography · Palette · Stationery · Mockups · Video
- Tools
- Illustrator · After Effects
- Duration
- 1 week
// Gallery
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